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Rarely is it that you can scroll through a travel feed on Instagram or Pinterest without seeing the whimsical town of Positano, bright yet almost secretly nestled along the Amalfi Coast.

Despite its rise in popularity in recent years, Positano remains a destination to be seen during any Italian getaway. While it is true that an increased number in tourists has made the town bustle a little more than many would like, it is easy to understand why countless travelers are drawn to this tiny piece of heaven once you have visited. Positano is not only a place you see, but that you taste, smell, and feel long after you’ve left.

Here are a few simple things you should (quite effortlessly) enjoy while you’re there:

A laidback beach day at la Spiaggia Grande
Enjoy the sun and some people watching at the main beach located at the base of the village. La Spiaggia Grande is synonymous with images of Positano, so often photographed with its signature red and white striped parasols. Chairs are available for rent, and totally worth it for a relaxing day of lounging.

A very long Italian lunch at Chez Black
Arguably one of the best parts of Italian culture is their affinity for turning something as ordinary as lunch into a relaxing, nearly luxurious experience. Make time for all the courses, all the Aperol spritzes, and all the prosecco. Pizza, squid ink pasta, and fresh seafood are all must-try classics at Chez Black.

Some fresh fruit from one of the local street vendors
Walk up to the main street in Positano and your senses will be bombarded by the wagons of bright and fresh fruits and vegetables. Grab some of nature’s candy and find a spot to sit along one of the many brick walls where you can simply take in the views of this little slice of paradise.

The view of the sunset from your room at Casa Cosenza B&B
Although there are several upscale hotels to choose from in Positano, there is something unforgettably authentic about staying at a local bed and breakfast. Casa Cosenza provides amazing views of the town that you can enjoy with your beautiful daily breakfast of fresh croissants and coffee. This B&B is welcoming for budget and luxe travelers alike that are seeking a genuine and relaxed experience.

A quick boat ride to enjoy the island of Capri
The breathtaking island of Capri is only a short 50-minute boat ride away from Positano’s port, and is a trip that should certainly be worked into any Amalfi coast itinerary. Boasting some of the best restaurants and shopping, Capri makes for an excellent day trip from Positano. While close by, it is certainly worth staying a night or two to truly soak in this island’s upscale vibe and beauty.

While it is true that there is a certain element of luxury attached to visiting the Amalfi coast, the simplicity of Italian culture’s love for food, drink, and relaxation make Positano a vital part of what must be experienced when traveling to Italy. Regardless of the amount of tourists that will inevitably continue to infiltrate the streets of Positano, this charming village will always remain a gem that pulls in even the most skeptical of travelers every time they think of Italy.